Press
Sept 2009
GOING GREEN: THE FUTURE OF LUXURY
‘ref="http://www.theluxurychannel.tv/GoingGreen.aspx">Going Green: The Future of Luxury’ investigates the luxury industry’s response to our changing world. Produced by The Luxury Channel and shown on CNBC as part of the Luxury Life series this documentary raises the question of ‘is the industry doing enough to promote and support sustainability?’
It is a challenging time for the luxury industry, with the economic downturn threatening sales, and a growing awareness of real social and environmental challenges, such as climate change, wars over resources and increasing consumer expectations of luxury brands.
Fiona Sanderson, Joint MD of The Luxury Channel, says “Everybody is asking questions about sustainability and the shift away from conspicuous consumption. We see it as part of our commitment to viewers and the industry to highlight ethical, ecological and philanthropical initiatives from within the luxury industry. And we also see it as our duty to ask the question ‘are we doing enough?’”
In the documentary Going Green: The Future of Luxury we meet Dr Jem Bendell who has been challenging the industry to place sustainability at the very heart of luxury, attend luxury industry summits in Monaco and Delhi, and visit the 1.168 luxury eco fair in Paris to find out what is actually meant by sustainability and how luxury leaders are tackling these issues.
We find that the world of luxury is changing fast, and might even provide some solutions to global challenges we face today.
ref="http://www.theluxurychannel.tv/GoingGreen.aspx">Going Green: The Future of Luxury
FOR EDITORS:
The Luxury Channel is a unique multimedia platform providing the ultimate in luxury lifestyle programming. Our television documentaries, videos and online content focus on the events, experiences and products that appeal to a discerning worldwide audience.
Our award-winning producers and directors deliver a 360º view of luxury via CNBC, the global leader in business news, as part of the CNBC Life series. Our programmes are also seen in five-star hotels, first class airport lounges and online at www.theluxurychannel.com
Damian Grogan
The Luxury Channel
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